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Penny Sansevieri

Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a book marketing and media relations expert whose company has developed some of the most cutting-edge book marketing campaigns. Visit AME.

 Articles by this Author

Getting Into Bookstores

Let's face it, regardless of the odds we authors still want to get into bookstores But if you've been having a hard time with this, take heart

I get this question a lot: "Now that I've self-published I need to find an agent, how do I do that" Well, it might seem to be a simple and easy transition

We talk a lot about speaking and not to plan a book signing, but rather a book event However, many of you have been emailing to say "Speaker tips, please

Get Real! Publishing Myths Exposed!

In the years since I've been in publishing I can't even count on one hand how many myths I've heard or how many of them have been pushed on unknowing authors Arming yourself with knowledge is always a good idea and my intention is to share what I've found to be the biggest myths in publishing

Five Simple Ways to Grow Your Email List

If you have an email list or are thinking of starting one, congratulations There's no quicker way to build your customer base than through an email list

The Key to Doing Keyword Research

As any Search Engine Optimization expert will tell you, Keyword research is a funny animal The type of keyword research you do will vary, depending on what you're using the keywords for

Micro-Blogging on Twitter

There's a hot new trend going on right now and it's called micro-blogging So what's a micro-blog

Virtual Author Tour How-To Guide

After years of working with authors on Internet tours, talking about blogging, podcasting, social networking, and all other assorted online promotional tools, the basic questions still remain: How the heck do I promote myself on the Internet Broken down in simple steps, this article is designed to give you a good starting point to kick your Internet promotion into high gear

Amazon is a big piece to our success and as they continue to change their model, how we market and sell our books needs to change as well It's no secret that Angela Hoy of BookLocker and WritersWeekly has been very vocal about the recent move on Amazon's part to get all their POD publishers to print books through BookSurge

How To Maximize Book Expo America

Each year we get a lot of questions about Book Expo (BEA) Authors and publishers are wondering if they should go, how they will benefit from it and most importantly, how best to maximize BEA

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