The fundamental building block of successful online marketing is keyword research Unless you can identify what it is your customers – or potential customers – are searching for online and the words and phrases they use to describe the products or services they are looking for, there is little chance that you will be able to optimize the flow of web traffic to your site - or the site’s revenue

British online marketing consultants recently released their “Online Lead Generation 2008”, detailing business attitudes regarding the effectiveness of natural search, paid advertising (pay-per-click) and e-mail marketing in generating consumer leads A whopping 94% of the businesses polled indicated that generating online consumer leads through online marketing and Internet advertising was seen as a “growth area”

Increasingly sophisticated consumers using mobile search queries and increasingly sophisticated mobile search technologies are changing online marketing and advertising patterns, forcing businesses to adapt to a marketplace in which local products and services are increasingly found online – a trend that will only increase as both consumer behaviours and mobile search technologies evolve

Video and video casting as an integral part of a company’s online marketing and Internet advertizing efforts is growing in importance There is a surge of interest and interactive participation surrounding videocasting and videostreaming, focusing particularly around the meteoric rise and importance of YouTube as an online platform